Planning the Perfect Promotional Beach Party
Promotional events can either make or break a brand. If a promotional event is well thought out and hosted to perfection, it can raise the brand value. Planning a successful promotional event is one of the main strategies of brand building.
It’s always encouraged to think out of the box when it comes to hosting promotional events, and if you are planning on throwing a colourful launch for your brand, how about hosting one at the beach? It’s fun and out in the fresh air. It’s perfect for an item such as promotional umbrellas, and also some bottles and towels.
● First things first, after the beach event has been finalised, you need to start looking out for beaches that will give you permission to host the event. Make a list of all the potential beaches that you can think of for the event and call the council that looks after this beach. Contact a few to get an idea about the charges and what permissions might be required to host the event. This may take some time.
● Then what you need to focus on is building your own well functioning team. If you already have a team in place, then half of your job is already done. If not, and this is a big landmark event that you are planning, make sure you hire experienced staff and build a solid team to rely on the day.
● The next thing to do would be to start making a list of all the things that you will need for the event. Start from the basics and translate them into promotional products. At a beach, people will need umbrellas. So, start with promotional umbrellas which have the name of your brand and its logo printed on them, and then you can line the beach with these umbrellas, which indeed will look very eye catching. You can also add towels and bottles to the mix, with, of course, your brand name on it and increase brand recall. You do not need to brand everything, just the items that will capture people’s attention the most.
● Think about how you want to capture and archive this event. Do you want to take a video of it all — well, that’s the best way to go about it since videos are easier than ever to shoot and edit. Since you would be aiming to shoot a video at the beach, the best way would be to go with a drone shot. Enlist the services of a videographer or if you want to take this up personally with your own team, and plan it out because capturing the event and amplifying it on digital media is very important.
● The next thing that you will need to do is plan the smaller aspects such as food, music and entertainment. Are you planning on having a guest performance? Do you have some fun activities in mind? Jot all of your ideas down, and then get started with the preparations that are required to execute your plans. The jewel in the crown will be your great promotional items that people will use long after the event.
These ideas are great not just for a beach party but any outdoor event that’s a major event for your company. Now you know exactly what you need to do for your next outdoor promotional event!
